Much of political discourse is conducted in a code designed to express a particular point of view to supporters, while being able to deny that implication to the rest of society. This is the definition of OrwellianNewspeak, as described in the novel 1984. It has been called dog-whistle politics, after the high-pitched whistles that dogs can hear but not people. The following is a partial list of Republican code words.
Accountability: Sovereign immunity
Affirmative action: Organized discrimination against Whites
Big government: Social programs for the poor
Culture war: This is a Christian country! How dare you quote Thomas Jefferson?
Class war: The oppression of the rich by the poor
Culture war: The oppression of the Christian right by atheists (everybody else, including other Christians)
Elitism: Wanting everybody to get a real education
Equal rights: More equal for our sort
Family values: Our families, not yours
Fiscal responsibility: No social programs for the poor
Free markets, Free trade: Free for us, not for you
Human rights: Property rights
Judicial activist: Not a strict constructionist
Law and order: Keeping the riff-raff down
Liberal media: Mainstream media
Liberty: Property rights, gun rights, no regulation of business, no enforcement of civil rights for the poor and for minorities
Mainstream media: Right-wing media
Original intent: In Constitutional law, slavery and exclusion of women and the poor from voting
Ownership society: More for us
Personal responsibility: Being one of us
Quotas: Organized discrimination against Whites
Racism: Alleged Black and Hispanic hatred of Whites
Real Americans: Our sort
Republic: Oligarchy; rule by our sort
Right to life: Rights of the unborn, but not of anybody else. In extreme cases, Death to abortionists!
Small government: No social programs for the poor
States' rights: The right to oppress citizens
Strict constructionist: One who upholds slavery and exclusion of women and the poor from voting; one who maintains that the 14th Amendment protections for ex-slaves are primarily meant to protect corporations
Starve the beast: No social programs for the poor
Tyranny: Enforcement of civil rights legislation and regulation of business
Unitary executive: King
Uppity: Thinking that equality applies to you
Resources
Frank Luntz is the principal architect of Republican code language. He has publicly praised the idea of Newspeak.
George Lakoff has written extensively on this subject, and gone into it much more deeply than we can here.
The language used to discuss this subject is often intemperate on all sides. Not all of the following sites are objective or reliable sources, but they demonstrate the nature of the controversy.